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Public Relations and Advertising Undergraduate Program (B.A., 4 Years)

Please contact to department and/or faculty for detailed information about courses.

Ref. Course Code Course Title Lec. Lab Tut. Credit ECTS Syl.
Semester 1
83711 FC01 Faculty Core - I 3 - - 3 6
83712 PRAD101 Introduction to Marketing Communication 3 - - 3 8
83713 PRAD103 Application Techniques for PRA - I 3 - - 3 6
83714 ENGL181 Academic English - I 5 1 - 3 4
83714 ENGL191 Communication in English - I 3 1 - 3 4
83715 UE01 University Elective - I 3 - - 3 4
83716 HIST280 Atatürk İlkeleri ve İnkilap Tarihi 2 - - 2 2
83716 TUSL181 Turkish as a Second Language 2 - - 2 2
Semester 2
83721 PRAD102 Organizational Communication 3 - - 3 6
83722 PRAD104 Social Media for PRA 3 - - 3 6
83723 FC02 Faculty Core - II 2 - 2 3 6
83724 ENGL182 Academic English - II 5 1 - 3 4
83724 ENGL192 Communication in English - II 3 - 1 3 4
83725 UE02 University Elective - II 3 - - 3 8
Semester 3
83732 PRAD205 Introduction to Public Relations 3 - - 3 7
83733 PRAD299 Introduction to Advertising 3 - - 3 7
83734 PRAD233 Organizational Culture 3 - - 3 6
83735 PRAD237 Social Psychology for PRA 3 - - 3 6
83736 UE03 University Elecitive - III 3 - - 3 4
Semester 4
83741 PRAD202 Integrated Marketing Communication 3 - - 3 6
83742 PRAD206 Approaches to Influence and Persuasion 3 - - 3 6
83743 PRAD208 IMC Research Methods 3 - - 3 6
83744 FC03 Faculty Core - III 2 - 2 3 6
83745 PRAD210 Management Approaches for PRA 3 - - 3 6
Semester 5
83752 PRAD301 Persuasive Writing for Public Relations and Advertising 3 - - 3 6
83753 PRAD303 Marketing Communication for Social Responsibility 3 - - 3 8
83754 PRAD307 Halkla İlişkilere ve Reklamcılık İçin Tasarım II 3 - - 3 6
83755 AE01 Area Elective - I 3 - - 3 6
83756 FC04 Faculty Core - IV 3 - - 3 4
Semester 6
83761 PRAD302 Strategic Communication in PRA 3 - - 3 6
83762 PRAD304 Public Relations and Society 3 - - 3 6
83763 PRAD308 Advertising and Society 3 - - 3 6
83764 AE02 Area Elective - II 3 - - 3 6
83765 AE03 Area Elective - III 3 - - 3 6
Semester 7
83771 PRAD405 New Media for Marketing Communication 3 - - 3 6
83772 PRAD407 Campaign Design 3 - - 3 6
83773 PRAD409 Media Planning in PRA 3 - - 3 6
83774 AE04 Area Elective - IV 3 - - 3 6
83775 AE05 Area Elective - V 3 - - 3 6
Semester 8
83781 FC05 Faculty Core -V 3 - - 3 6
83782 PRAD402 Presentation Skills for Public Relations and Advertising 3 - - 3 6
83783 PRAD404 Senior Project 2 2 - 3 6
83784 AE06 Area Elective - VI 3 - - 3 6
83785 AE07 Area Elective - VII 3 - - 3 6