You can use the links below or contact the faculty to get detailed information about the curriculum and the courses.
| Ref. | Course Code | Course Title | Lec. | Lab | Tut. | Credit | ECTS | Syl. | |
|---|---|---|---|---|---|---|---|---|---|
| Semester 1 | |||||||||
| 83711 | FC01 | Faculty Core - I | 3 | - | - | 3 | 6 | ||
| 83712 | PRAD101 | Introduction to Marketing Communication | 3 | - | - | 3 | 6 | ||
| 83713 | PRAD103 | Application Techniques for PRA - I | 3 | - | - | 3 | 8 | ||
| 83714 | ENGL181 | Academic English - I | 5 | 1 | - | 3 | 4 | ||
| 83714 | ENGL191 | Communication in English - I | 3 | 1 | - | 3 | 4 | ||
| 83715 | UE01 | University Elective - I | 3 | - | - | 3 | 4 | ||
| 83716 | HIST280 | Atatürk's Principles and History of Turkish Reforms | 2 | - | - | 2 | 2 | ||
| 83716 | TUSL181 | Turkish as a Second Language | 2 | - | - | 2 | 2 | ||
| Semester 2 | |||||||||
| 83721 | PRAD102 | Organizational Communication | 3 | - | - | 3 | 8 | ||
| 83722 | PRAD104 | Social Media for PRA | 3 | - | - | 3 | 8 | ||
| 83723 | FC02 | Faculty Core - II | 2 | 2 | - | 3 | 6 | ||
| 83724 | ENGL182 | Academic English - II | 5 | 1 | - | 3 | 4 | ||
| 83724 | ENGL192 | Communication in English - II | 3 | - | 1 | 3 | 4 | ||
| 83725 | UE02 | University Elective - II | 3 | - | - | 3 | 4 | ||
| Semester 3 | |||||||||
| 83732 | PRAD205 | Introduction to Public Relations | 3 | - | - | 3 | 7 | ||
| 83733 | PRAD299 | Introduction to Advertising | 3 | - | - | 3 | 7 | ||
| 83734 | PRAD233 | Organizational Culture | 3 | - | - | 3 | 6 | ||
| 83735 | PRAD237 | Social Psychology for PRA | 3 | - | - | 3 | 6 | ||
| 83736 | UE03 | University Elective - III | 3 | - | - | 3 | 4 | ||
| Semester 4 | |||||||||
| 83741 | PRAD202 | Integrated Marketing Communication | 3 | - | - | 3 | 6 | ||
| 83742 | PRAD206 | Approaches to Influence and Persuasion | 3 | - | - | 3 | 6 | ||
| 83743 | PRAD208 | IMC Research Methods | 3 | - | - | 3 | 6 | ||
| 83744 | FC03 | Faculty Core - III | 2 | 2 | - | 3 | 6 | ||
| 83745 | PRAD210 | Management Approaches for PRA Agency | 3 | - | - | 3 | 6 | ||
| Semester 5 | |||||||||
| 83752 | PRAD301 | Persuasive Writing for Public Relations and Advertising | 3 | - | - | 3 | 6 | ||
| 83753 | PRAD303 | Marketing Communication for Social Responsibility | 3 | - | - | 3 | 7 | ||
| 83754 | PRAD307 | Application Techniques for PRA - II | 3 | - | - | 3 | 5 | ||
| 83755 | AE01 | Area Elective - I | 3 | - | - | 3 | 6 | ||
| 83756 | FC04 | Faculty Core - IV | 3 | - | - | 3 | 6 | ||
| Semester 6 | |||||||||
| 83761 | PRAD302 | Strategic Communication in PRA | 3 | - | - | 3 | 8 | ||
| 83762 | PRAD304 | Public Relations and Society | 3 | - | - | 3 | 6 | ||
| 83763 | PRAD308 | Advertising and Society | 3 | - | - | 3 | 6 | ||
| 83764 | AE02 | Area Elective - II | 3 | - | - | 3 | 5 | ||
| 83765 | AE03 | Area Elective - III | 3 | - | - | 3 | 5 | ||
| Semester 7 | |||||||||
| 83771 | PRAD405 | New Media for Marketing Communication | 3 | - | - | 3 | 6 | ||
| 83772 | PRAD407 | Campaign Design | 3 | - | - | 3 | 8 | ||
| 83773 | PRAD409 | Media Planning in PRA | 3 | - | - | 3 | 6 | ||
| 83774 | AE04 | Area Elective - IV | 3 | - | - | 3 | 5 | ||
| 83775 | AE05 | Area Elective - V | 3 | - | - | 3 | 5 | ||
| Semester 8 | |||||||||
| 83781 | FC05 | Faculty Core -V | 3 | - | - | 3 | 6 | ||
| 83782 | PRAD402 | Presentation Skills for Public Relations and Advertising | 2 | 2 | - | 3 | 6 | ||
| 83783 | PRAD404 | Senior Project | 2 | 2 | - | 3 | 8 | ||
| 83784 | AE06 | Area Elective - VI | 3 | - | - | 3 | 5 | ||
| 83785 | AE07 | Area Elective - VII | 3 | - | - | 3 | 5 | ||