Organizational Communication (HIRE104)
All types of organizations, no matter small or big size have recognized the value of social media for its power to reach customers in order to meet various strategic objectives that range from create brands to developing customer loyalty. The course will survey the landscape of social media tools with an eye towards critically analyzing their role as effective means for delivering and receiving marketing communication messages. Also in this course student have a chance to learn the practical knowledge and insights required to establish objectives and strategies, properly select the social media platforms to engage consumers, and monitor and measure the results of these efforts. They will gain knowledge about the multi-disciplinary implications and how to manage a successful social media presence for organization, as well as techniques for gaining executive and client buy-in to achieve goals. The course will review how to use necessary tools and services for gaining valuable insights about how consumers feel about and respond to brand, competitors brands