You can use the links below or contact the faculty to get detailed information about the curriculum and the courses.
| Ref. | Course Code | Course Title | Lec. | Lab | Tut. | Credit | ECTS | Syl. | |
|---|---|---|---|---|---|---|---|---|---|
| Semester 1 | |||||||||
| 87711 | FC01 | Faculty Core - I | 3 | - | - | 3 | 6 | ||
| 87712 | HIRE101 | Introduction to Marketing Communication | 2 | - | 2 | 3 | 8 | ||
| 87713 | HIRE103 | Application Techniques for PRA - I | 2 | - | 2 | 3 | 6 | ||
| 87714 | ENGL171 | English - I | 3 | - | 1 | 3 | 4 | ||
| 87715 | UE01 | University Elective - I | 3 | - | - | 3 | 4 | ||
| 87716 | HIST280 | Atatürk's Principles and History of Turkish Reforms | 2 | - | - | 2 | 2 | ||
| Semester 2 | |||||||||
| 87721 | HIRE102 | Organizational Communication | 3 | - | - | 3 | 7 | ||
| 87722 | HIRE104 | Social Media for PRA | 2 | - | 2 | 3 | 7 | ||
| 87723 | FC02 | Faculty Core - II | 2 | - | 2 | 3 | 6 | ||
| 87724 | ENGL172 | English - II | 3 | - | 1 | 3 | 4 | ||
| 87725 | UE02 | University Elective - II | 3 | - | - | 3 | 6 | ||
| Semester 3 | |||||||||
| 87731 | HIRE205 | Introduction to Public Relations | 3 | - | - | 3 | 7 | ||
| 87732 | HIRE299 | Introduction to Advertising | 3 | - | - | 3 | 7 | ||
| 87733 | HIRE233 | Organizational Culture | 3 | - | - | 3 | 6 | ||
| 87734 | HIRE237 | Social Psychology for Public Relations and Advertising | 3 | - | - | 3 | 6 | ||
| 87735 | UE03 | University Elecitive - III | 3 | - | - | 3 | 4 | ||
| Semester 4 | |||||||||
| 87741 | HIRE202 | Integrated Marketing Communication | 3 | - | - | 3 | 6 | ||
| 87742 | HIRE206 | Approaches to Influence and Persuasion | 3 | - | - | 3 | 6 | ||
| 87743 | HIRE208 | IMC Research Methods | 3 | - | - | 3 | 6 | ||
| 87744 | FC03 | Faculty Core - III | 2 | - | 2 | 3 | 6 | ||
| 87745 | HIRE210 | Management Approaches for Public Relations and Advertising | 3 | - | - | 3 | 6 | ||
| Semester 5 | |||||||||
| 87751 | HIRE301 | Persuasive Writing for Public Relations and Advertising | 3 | - | - | 3 | 6 | ||
| 87752 | HIRE303 | Marketing Communication for Social Responsibility | 3 | - | - | 3 | 6 | ||
| 87753 | HIRE307 | Application Techniques for PRA - II | 3 | - | - | 3 | 6 | ||
| 87754 | AE01 | Area Elective - I | 3 | - | - | 3 | 6 | ||
| 87755 | FC04 | Faculty Core - IV | 3 | - | - | 3 | 6 | ||
| Semester 6 | |||||||||
| 87761 | HIRE302 | Strategic Communication in PRA | 3 | - | - | 3 | 6 | ||
| 87762 | HIRE304 | Public Relations and Society | 3 | - | - | 3 | 6 | ||
| 87763 | HIRE308 | Advertising and Society | 3 | - | - | 3 | 6 | ||
| 87764 | AE02 | Area Elective - II | 3 | - | - | 3 | 6 | ||
| 87765 | AE03 | Area Elective - III | 3 | - | - | 3 | 6 | ||
| Semester 7 | |||||||||
| 87771 | HIRE405 | New Media for Marketing Communication | 3 | - | - | 3 | 6 | ||
| 87772 | HIRE407 | Campaign Design | 3 | - | - | 3 | 6 | ||
| 87773 | HIRE409 | Media Planning for PRA | 3 | - | - | 3 | 6 | ||
| 87774 | AE04 | Area Elective - IV | 3 | - | - | 3 | 6 | ||
| 87775 | AE05 | Area Elective - V | 3 | - | - | 3 | 6 | ||
| Semester 8 | |||||||||
| 87781 | FC05 | Faculty Core -V | 3 | - | - | 3 | 6 | ||
| 87782 | HIRE402 | Public Speaking for Public Relations and Advertising | 3 | - | - | 3 | 6 | ||
| 87783 | HIRE404 | Graduation Project | 2 | - | 2 | 3 | 6 | ||
| 87784 | AE06 | Area Elective - VI | 3 | - | - | 3 | 6 | ||
| 87785 | AE07 | Area Elective - VII | 3 | - | - | 3 | 6 | ||