Social Psychology for Public Relations and Advertising (HIRE237)
This course examines the internal relation between the individual and the society, and the already ongoing process whereby the individual is constituted as a social human being. Positioned in-between the disciplines of sociology and psychology, it looks at the interaction between human attributes and social relations. Topics covered will include socialization; agents of socialization; the life course; sexual, racial, ethnic difference; the private and the public; the personal and the political; interpersonal and group relations; symbolic interaction; self-other relations; individualization through disciplinary institutions such as the university, the hospital, the prison; colonial and postcolonial constitution of self-other relations; identity and diaspora.