Graduation Project (HIRE404)
Under the supervision of the instructor, students will learn how to plan, prepare and produce a project that reflects their ability to synthesize from an integrated marketing communication campaign perspective the knowledge they have gained during their area elective focus on both advertising, PR, direct marketing, personal selling, and sales promotions. The instructor, through a mixture of lecture and individual meeting hours, will address problems and issues commonly experienced by students engaged in this process and will underline the details of strategic planning and creative work that typify each specialism.