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Marketing Undergraduate Program (B.S., 4 Years)

You can use the links below or contact the faculty to get detailed information about the curriculum and the courses.

Ref. Course Code Course Title Lec. Lab Tut. Credit ECTS Syl.
Semester 1
C3711 MGMT101 Introduction to Business - I 3 - - 3 6
C3712 ENGL181 Academic English - I 5 - 1 3 4
C3712 ENGL191 Communication in English - I 3 - 1 3 4
C3713 MATH103 Mathematics for Business and Economics - I 3 1 1 3 6
C3714 ECON101 Introduction to Economics - I 3 - 1 3 7
C3715 MGMT171 Introduction to Information Technology - I 3 - 1 3 5
C3716 TUSL181 Turkish as a Second Language 2 - - 2 2
C3716 HIST280 Atatürk's Principles and History of Turkish Reforms 2 - - 2 2
Semester 2
C3721 MGMT102 Introduction to Business - II 3 - - 3 7
C3722 ENGL182 Academic English - II 5 - 1 3 4
C3722 ENGL192 Communication in English - II 3 1 - 3 4
C3723 MATH104 Mathematics for Business and Economics - II 3 1 1 3 6
C3724 ECON102 Introduction to Economics - II 3 - 1 3 7
C3725 PSIR101 Introduction to Global Politics 3 1 - 3 6
Semester 3
C3731 ECON203 Microeconomics for Business 3 1 - 3 7
C3732 MGMT211 Business Communication 3 - - 3 6
C3733 STAT201 Statistics - I 3 - 1 3 6
C3734 UE01 University Elective - I 3 - - 3 4
C3735 ACCT201 Principles of Accounting - I 3 - 1 3 7
Semester 4
C3741 MGMT202 Organizational Behavior 3 - - 3 6
C3742 MGMT260 Business Law 3 - - 3 7
C3743 ACCT202 Principles of Accounting - II 3 - 1 3 7
C3744 UE02 University Elective - II 3 - - 3 4
C3745 AE01 Area Elective - I 3 - - 3 6
Semester 5
C3751 MRKT301 Marketing 3 - - 3 6
C3752 FINA301 Financial Management 3 - 1 3 6
C3753 MGMT303 Human Resource Management 3 - - 3 6
C3754 UE03 University Elecitive - III 3 - - 3 4
C3755 AE02 Area Elective - II 3 - - 3 6
Semester 6
C3761 MGMT322 Quantitative Analysis 3 - 1 3 7
C3762 MRKT318 Sales Management 3 - - 3 7
C3763 MGMT308 International Business - I 3 - - 3 6
C3764 FINA302 Money and Banking 3 - - 3 6
C3765 AE03 Area Elective - III 3 - - 3 6
Semester 7
C3771 MRKT435 Advertising 3 - - 3 6
C3772 MRKT409 International Marketing Strategy 3 - - 3 6
C3773 MGMT405 Production Management 3 - 1 3 6
C3774 MRKT405 Consumer Behavior 3 - - 3 6
C3775 AE04 Area Elective - IV 3 - - 3 6
Semester 8
C3781 MRKT402 Marketing Research 3 - 1 3 6
C3782 AE05 Area Elective - V 3 - - 3 6
C3783 AE06 Area Elective - VI 3 - - 3 6
C3784 MGMT472 Applied Research Methods for Business 3 - - 3 6
C3785 MGMT424 Business Policy 3 - 1 3 6
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