Campaign Design (HIRE407)
Campaign Design Course is intended to introduce and equip students with knowledge and skills needed to conduct a successful Integrated Marketing Communication Campaign. The course uses a workshop approach to immerse students in the campaign design process. Students experience both individual and group work scenarios and are put through a series of mock campaign situations which in the end, enables them to carry out Advertising, PR and Integrated Marketing Communication Campaigns. The course seeks to marry the creative and planning/strategic streams of the public relations, advertising, and integrated marketing communication and familiarizes students with the realities of commercial work in one or more of these areas.