Eastern Mediterranean University (EMU) Faculty of Communication, Department of Public Relations and Advertising students Çağla Katırcı, Ceren Çimen, Sıla Babaliki and Erhan Berk Arslan carried out a social responsibility project with the slogan ‘Deliberative Sport and Healthy Life’ for their course titled “Marketing for Social Responsibility”.
Speakers at the seminar which took place in the Faculty of Communication Purple Hall were Gymaholic founder / personal trainer Murat Çiko and genetics instructor Sertaç Yemişçioğlu. The project aimed to highlight the importance of deliberative sport and raise awareness by providing information about sporting activities and obesity.
At the seminar that was attended by a large number of students common misconceptions were mentioned and the importance of sport emphasized. Çiko and Yemişçioğlu stated that when we are psychologically ready, sport should always be a part of our lives along with a trustworthy nutritionist. Touching upon obesity which is a serious problem today, Çiko stated “This is a problem that arises because of psychological, genetically and other extra factors. Obesity’s average age has greatly decreased”. The seminar also touched upon busy careers leading to ready-made food consumption which becomes an important factor in obesity. The seminar highlighted that obesity can be eradicated with sports as well as a balanced and healthy diet.
At the end of the seminar Çiko and Yemişçioğlu answered student questions regarding sports and a healthy lifestyle.