İstanbul Bilgi University Communication Faculty Academic staff member and MPR Communications Consultancy Agency Chair Meral Saçkan was at the Eastern Mediterranean University (EMU) after receiving an invitation from EMU Communication and Media Studies Faculty to attend the 5th International Career Week.
During the Public Relations and Advertising Department talk titled “Can a World Brand Emerge from these Lands? What should the Strategic Combination Be?” Saçkan shared her professional experience with students. In his opening speech, Vice-Chair of the Public Relations and Advertising Department Asst. Prof. Dr. Umut Ayman thanked everyone for their participation wishing them a useful talk.
During the talk Saçkan provided information about brand equity and marketing operations. Touching upon the fact that companies act with communication experts during their establishment Şackan highlighted the importance of using target-driven language when building brand equity: “You need to use the cultural codes of the region in which you are starting up in for marketing. Therefore you can build an emotional connection with the consumer.” The talk ended with a question answer session and a group photo.
