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EMU
Journal of Tourism Research
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Volume
3 ...Number 1 ...Spring
2002
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| A
Research on the Dimensions of Chinese Tourists' Satisfaction
in Turkey |
| Zeliha
ESER |
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| Baskent
University |
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| Abstract |
| This
study aims to investigate the various dimensions that
affect the service satisfaction and the effects of frequency
and duration of travel on overall satisfaction of Chinese
tourists visiting Turkey. Study results reveal that
services associated with technology and communication
depict a strong relationship with tourist satisfaction.
Price and entertainment also exert significant influences
on tourist satisfaction. However, price has a significant
negative effect on tourist satisfaction. On the other
hand, findings indicate that frequency and duration
of travel do not exert any significant effects on tourist
satisfaction. |
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| Key
Words :
Customer Satisfaction, Chinese Tourists, Satisfaction
Measurement. |
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